Wednesday, October 5, 2016
OMG! The IKEA bicycle!
[picture shows IKEA bicycle on display at IKEA Etobicoke]
Chapter 1 - OMG! The IKEA bicycle.
What furniture company, or any other company for that matter, in their product line-up, includes a bicycle? Yes, I know - companies do that all the time - cross brand across products. Ferrarri does matching luggage sets; Mercedes Benz does roof-racks AND [this is on the side] I know Porsche does a Blackberry phone [losers! Blackberry just got out of the hardware! Losers! You know what that means for me?! I am gonna get the BB Passport at a rock bottom price! Loser! I hear them say - nah! I think for $300 bucks it is a good piece of hardware+software and comes with a 128gig SD expansion card! Right on - I hate being gouged for extra storage on my phone! For privacy, I can take out that card and put a new one in, if I want].
I will say that - for having a very well designed* bicycle in their line up product is a incredibly forward thinking move. Imagine? Where does a corporation want to be? It wants to be leader - continuous, consistent growth. And where is that growth? An urban bicycle. Did you know that most Japanese youth living in incredibly dense urban settings do not see 'a car ownership' as any sort of status symbol, let alone a need for a vehicle? Japanese cities are a well developed, high density urban settings - imagine standing at the top of a very tall building and looking in all directions and seeing nothing but a city. That's the future - we just can't all own vehicles - they are inefficient.
So I am a total bicycle moron. I inherited a very good, all aluminum bicycle, top of the line hardware - cannondale. To me it looks all the same. But I know people who are bicycle fiends - whose life is all bicycles. They almost ride for a living. They have a deep understanding and appreciation for that lifestyle - that's right - a lifestyle!
So when I read about the IKEA bicycle - I was intrigued. IKEA knew that it has to step out of its comfort zone - it had to hire outside expertise to be taken seriously - and they chose well! A RED DOT DESIGN AWARD! I think it was a smart move - IKEA is not known for good bicycle design, they are known for their furnishings - right now they are experimenting with 'paper furniture'. Yeezus! Really? I know that it is the future, but it will be at least 2 generations before that is widely accepted - so it is coming. IKEA is smart to start musing about it now.
But back to the bicycle. I tested in store! I just couldn't resist. I stepped in briefly to purchase some Fardal doors - will post some pics later - and there I see 2 bicycles setup right at the entrance to the store! Unisex, grey aluminum colour, cool IKEA sticker on the frame. Going back to being a bicycle ignoramus - IKEA bikes don't have chains, they've got belts.
[to be continued]
*Red Dot Award! That's pretty serious! AND it comes with an incredible range of affordable accessories! Cutest design feature ever - the bell!