This one is going to be a short one, but I had to get it out!
Yeezus! Someone had to do it. So there is another Ikea Hackers book. I got an e-mail, straight from Jules telling me about this opportunity! Her - yes, she is also a hacker - and 25 other hackers [I think] put together their favourites. This means two things - IKEA gave it a blessing, they are not going to fight her publications - when I get to read it I will analyze it - I mean, this is a legal statement by IKEA - this is what is allowed. And I can now publish my own large format book. I even know what I am going to write about it. Hey! Better yet, I will get to test some of those ideas next year during the Design Week in January. I am going to let my flair for furniture design shine.
I think I got the name for it too. Because it will have some art component, and I also wan to be faux-Swedish, and I want to be be hip.... I am gonna call it - U [can] 2. For the [can], there will be that iconic picture of the Warhol's Campbells soup can. Yep, if I am gonna be an artist, I wanna do it full blown.
No. Not really. I find choosing names - meaningful, appropriate titles - for shows is kind of hard. You wanna be edgy and stand out, but real at the same time. Yeezus... It is hard. You don't want to be cheesy, but you do want to have fun. Of course you want for it 2 B memorable, right? So many things to consider...
Chapter 2 - What IKEA taught me about global politics - the future of labour.
In some ways a company like IKEA, which has an incredible sway - being the world's leading home furnishings and accessories retailer - it makes tons of important decisions and influences business decisions around the globe - is a good indicator of the future of labour and manufacturing. If there is one thing that IKEA always considers is the geopolitics of doing business. The Malm dresser - a very cute thing - I am working on right was made in Germany - a hotbed of democracy, strong capitalist ethic and led by a powerful and influential women [for whom I have great respect - you got to google Merkel's giant eye-roll she gave to Putin, at the most recent summit]. On the other hand, Turkey or Russia will not likely see any business from IKEA.
And of course - automation. That's gonna be a game changer in the next 10 years.