Monday, June 5, 2023

Polish Tango 2


Excerpt 2

Or maybe you want to save money on the most popular and at the same time most expensive item that people renovating their homes purchase - boxes. That’s right, boxes rank as no.1 expense for home renovations for the 99% [‘ninety nine percenters’; ordinary, normal people that spend their time budgeting for their expenses and bills] and I found a real life solution to that - it’s called IKEA Hacking and it’s cheap too. I won’t bother you with the details but the designs I created, the advice I dished out and reviews I provided have steered countless projects and influenced many spending budgets.

I regularly have art/design shows - part of the influential Toronto Design Festival; Once I had it titled - ¡SHAMELESS! – IKEA Hacks 4 the rich** + The End of High Priests of Design'. Truly time has come.

I attained my influence in a very simple fashion that relied on few self evident truths of Actual Reality,

  • Every1 needs boxes in their life, regardless of their socioeconomic status [both rich and poor; the 1% and the 99%; even Drake has ‘boxes’ in his mansion, they just look a bit different, they are ‘more artsy’]

  • Every1 builds their boxes the same way 99% of the time, unless you specify

  • Every1 shops at IKEA, the savings are simply irresistible, including to the 1% [the rich; I’ve caught them red handed, merchandise in hand, at IKEA! hahahaha]

Drake’s house is located in Toronto and was designed by Ferris Rafauli. Both men pictured above. Drake has boxes in his house. Ferris Rafauli put them there. See..? not rocket science...

When I connected the above dots successfully - first in my personal life then professionally - the process I created was called ‘Colour, Lights, Cabinetry - Action!’ felt easy and intuitive - I micro-published about my experiences extensively on-line, on a blog that bore the name of my practice - My solutions worked universally across the world so it was important for me to secure the dot com extension. Blogs were hott back then and my audience was captured immediately with my ‘stacked boxes creations that stepped outside of the IKEA planner language’.

I essentially freed people from an oppression of a 'corporate creative planner’ that was limiting their creativity instead of fostering it. Go! check it out! - you save tons of money and you make it look like a million bucks!

Price on designs like these dropped by thousands of dollars, the only caveat being that the client had to do some work themselves. That was the deal under Swedish Socialism - you became part of the system. Your individuality our Greatest Common Good.

Swedish Socialism - Every1 loved this business concept, including Google.

Google loved it so much that it pushed my projects to the top of the heap search.

It was my gut reaction that told me to stick with Google as my data broker in my early days - you had to make a pact with one data devil and I chose Google. To this day there is only one metric that is consistently rated highest by AI and that is native, organic searches that result in extended interaction time with the results provided. This may be hard to visualize, but understand that AI has no understanding of its success or failure beyond the measurable metric I mentioned above - this is how smart it is, and no more.

I experimented on my clients, their projects and their lives - a good designer is one that realizes clients unarticulated wishes. Often times people don’t really know what they want or need and I say that with all due respect for wonderful individuals I built for or designed for. People kept coming back for more, reading more, spending time discussing my ideas and sharing them around on-line forums. I also knew that the solutions provided had a 100% success rate - that’s unusual. That 100% success rate is so hard to beat, it becomes a very influential data point in a SEO ranking systems - I simply don’t lie or embellish.